For advertisers and agencies aiming to stay ahead in the Korean market, understanding these changes is critical. In this guide, we break down the new Naver Search Ad optimization metrics and how you can use them to boost your campaign performance.

Naver Ads now evaluates the alignment between searcher intent, landing page content, and ad creative—making relevance a core driver of performance. Advertisers who optimize these three elements together can improve click expectations, user experience, and long-term campaign efficiency.

With over 54 million users, Naver provides rich touchpoints for mobile marketers. From app installs to re-engagement, Naver Ad's full-funnel advertising solutions now support MMP audience syncing and in-app optimization, helping advertisers maximize ROI.

Naver Search Ad's Automatic Rules feature helps advertisers automate repetitive campaign tasks like bid adjustments, budget control, and email alerts. In this post, we’ll break down how to set them up and use them to optimize your digital marketing performance in Korea.