Naver Display Ad: What Is Dynamic Creative?

Zohid | 조히드
1 day ago
3 min read

Smarter, Faster, and Easier Display Advertising with AI

Naver has introduced an exciting new way to streamline display advertising: dynamic creatives (Official name: AdVoost). If you've ever struggled with creating multiple ad creatives, optimizing placements, or dealing with limited design resources, dynamic creatives are designed exactly for you.

Let’s dive into what makes Naver dynamic creatives a game-changer for advertisers.

What are Naver Display Ad Dynamic Creatives?

Dynamic creatives are a new ad material type for Naver Display Ads that automatically generate a wide variety of ad creatives based on a single set of uploaded assets (called 통합애셋, or "Integrated Assets"). They use generative AI technology to recommend texts, remove image backgrounds, and optimize layouts for various ad placements.

With just one upload, your ads can be shown across multiple formats like:

Banner Ads
Native Ads
Feed Ads
Smart Channel Ads

No more preparing dozens of individual banners manually – dynamic creatives handle it for you.

Key Features of Dynamic Creatives

Here’s what makes dynamic creatives especially powerful:

Automatic Creative Generation: Upload a few assets (images, headlines, CTAs), and the system automatically generates multiple display ads optimized for different placements.
AI Text Recommendations: Not sure what headline or description to use? Dynamic creatives’ AI suggests tailored ad copy based on your product details.
Automatic Background Removal and Enhancement: The AI removes unnecessary backgrounds and adds shadows to make product images pop.
Smart Optimization: The system tests different combinations of images and texts automatically and prioritizes the best-performing versions.
Expanded Reach: Cover all major Naver ad placements with just one material submission.
Simple Upload Process: Preparing ads is as easy as filling out a basic form — no need for complicated manual formatting.

How Do They Work?

Upload Integrated Assets: Provide basic elements such as:
- Product name and key points
- Images (regular images are fine; no need for special designs)
- Landing page URLs
- Logo (optional)
- Promotional phrases like "Free Shipping" or "20% Off"
AI Processing: Dynamic creatives’ AI will:
- Recommend ad copy
- Adjust layouts
- Remove backgrounds
- Create multiple versions for different placements
Auto Optimization: As the ads run, the system automatically optimizes combinations to maximize performance (CTR, ROAS, CPA, etc.)

Results from Naver's Internal Testing

Two real-world case studies showed impressive results:

Test 1: thehaam
- Purchase ROAS increased by 132%
- Cost Per Click (CPC) decreased by 58%. Expanding beyond mobile banner ads to diverse placements significantly boosted campaign efficiency.
  
  thehaam (brand name) dynamic ad creative example
Test 2: ssueim
- Overall Purchase ROAS improved by 64%
- PC Purchase ROAS jumped by 97%Leveraging AI-recommended texts and broader placement coverage proved highly effective.
  
  ssueim (brand name) dynamic ad creative example

Advertisers were especially surprised by the performance improvements without manually focusing on “high-efficiency placements” – the AI automatically found the best performing combinations.

Where Can Dynamic Creatives Appear?

Currently, dynamic creatives support the following major placements:

Naver Main (Feed, Smart Channel)
Naver Service Integration Zones
Naver Performance Network

Coverage will continue expanding to even more placements in the future.

Note: Dynamic creatives are available for campaign goals like Awareness, Website Conversion, and App Conversion, but cannot be used for restricted industries such as hospitals, medicines, fortune-telling, elections, adult products, etc.

FAQs About Dynamic Creatives

Do I need to prepare special images for dynamic creatives? No. You can upload your existing product images, but try to avoid overly crowded or text-heavy images for best results.
Can I control individual creative designs or placements? No. Dynamic creatives auto-optimize creatives and placements. You can see a preview, but detailed control is limited to ensure maximum performance.
Can I edit the AI-recommended ad copy? Yes. You can select and modify the suggested promotional phrases before finalizing.
How is reporting done? Performance is reported at the aggregate level (not by individual placement).

Final Thoughts

Naver dynamic creatives are the perfect solution for advertisers who want to maximize efficiency, especially those who:

Lack of creative resources
Want faster campaign launches
Seek automatic optimization without constant manual updates

By leveraging AI-powered creative generation and smart optimization, Naver dynamic creatives make it easier than ever to boost the value of your Naver display campaigns.

Ready to let AI boost your ads? Try dynamic creatives and experience the next generation of display advertising on Naver!