Naver Display Ad: Ad Types & Placements
- Zohid | 조히드
- Mar 20
- 3 min read
Updated: Mar 29
Naver Display Ad is a RTB (real-time bidding) based display ad that enables precise targeting. These ads appear on Naver’s mobile and Desktop main pages, Naver's key services, and Naver family services. Advertisers can run campaigns with various creatives based on their marketing goals.
Types of Naver Display Ad
1. Image Banner
Image banner ads allow diverse creative compositions and can be displayed on Naver’s main page, key services, family media, and external performance network media. These ads effectively enhance brand awareness and deliver impactful visual messages.
2. Smart Channel
Smart Channel ads are displayed at the top sections of key Naver services, such as mobile home, news, entertainment, and sports. With this premium placement, businesses can effectively communicate their messages.
3. Native Banner
Native banner ads seamlessly integrate into Naver’s main page and key services, mimicking content appearance. Comprising images, text, and a Call-to-Action (CTA) button, they improve advertising efficiency by naturally blending into the content consumption experience.
4. Feed Ads
Feed ads appear in content feeds such as Naver mobile search home, recommended subscriptions, cafes, and Band. Their larger images and text combinations allow smooth integration with service content, effectively delivering marketing messages.
5. Video Ads
Naver and its family media provide video ad placements in in-stream or out-stream formats.
In-stream video ads: Displayed naturally while users watch videos on Naver TV or sports services.
Out-stream video ads: Combine video with text on Naver’s mobile and key media pages, providing additional information alongside the video content.
6. Communication Ads
Communication Ads target users engaging with specific themed content. These ads blend into the content experience using a combination of images and text, enhancing engagement without disrupting the user experience.
7. Shopping Dynamic Ads
Naver Dynamic Ads utilize store product and service information, along with user behavior data, to dynamically generate and serve personalized ads. These can be executed as a catalog sales campaign within the Naver Display Ad platform, optimizing conversion rates.
8. Shopping News Ads
Shopping News Ads are dedicated shopping ads displayed across Naver’s shopping tab, shopping home, search results, and cart pages. These ads promote store updates, discounts, and promotions. Currently in beta, they are available for Naver Smart Store businesses under the “Shopping Promotion” campaign in the Naver Display Ad platform.
Advantages of Naver Display Ad
Precision Targeting: Leverages Naver’s extensive data for highly effective audience segmentation.
Wide Exposure: Ads appear across Naver’s main page, key services, family services, and external networks.
Flexible Ad Formats: Supports images, text, and video formats to deliver brand messages effectively.
Real-time Bidding: Enables budget-efficient operations and performance-driven strategies.
High Conversion Rates: Personalized ad creatives and behavioral data lead to better conversion performance.
Conclusion
Naver Display Ad is a powerful digital advertising solution, offering precise targeting and diverse ad formats to maximize marketing performance. Whether the goal is brand awareness, customer acquisition, or sales growth, leveraging Naver Display Ad can help businesses achieve their marketing objectives effectively.
Download Naver Display Ad Media Kit here.
Grow your business in Korea! Contact us to get started with Naver Display Ads.
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