Enhancing Naver Brand Search Ads with Real-Time Social Media Integration
- Zohid | 조히드
- Jun 18
- 2 min read
Updated: Jun 29
Introducing "Brand Social Media News" in Naver Brand Search Ads
Naver has unveiled a new feature for its Brand Search Ads called "Brand Social Media News," (브랜드 SNS 소식). This ad extension allows advertisers to link their Naver Blog and Instagram accounts to their Naver brand search ads, displaying the latest posts directly within the ad unit. Users can now view up-to-date social media content, including images, titles, channel names, and publication dates, enhancing the ad's relevance and engagement.
Key Features:
Supported Platforms: Naver Blog and Instagram (business accounts only).
Content Display: Automatically showcases 2 to 12 of the most recent posts, updated in real-time without manual intervention.
Customization Options: Advertisers can pin a specific post for priority display or exclude certain posts from appearing.
User Interaction: Clicking on a post directs users to the full content on the respective social media platform.
Implementation Details:
Ad Templates: Available for 15 Brand Search Ad templates, excluding Brand Zone and Ambassador types.
Activation: During new ad asset registration, advertisers can opt to enable "Brand Social Media News" extension and input their social media account IDs.
Content Selection: From the latest 20 posts, advertisers can choose one to highlight and exclude any undesired content.
Considerations:
Eligibility: Only official brand accounts are permitted. Instagram accounts must be set to professional (business) status.
Content Requirements: Posts must be recent (within the last 3 months for Naver Blog) and publicly accessible.
Limitations: Industries requiring pre-approval may not be eligible for this feature.
Benefits:
Enhanced Engagement: By displaying real-time social media content, ads become more dynamic and informative.
Streamlined Updates: Automatic content synchronization reduces the need for manual ad updates.
Improved User Experience: Users gain immediate access to the brand's latest news and promotions directly from the search results.
This integration marks a significant step in providing users with a more interactive and current view of brands directly from Naver's search results.
Contact us to learn more about Naver Brand Search Ad.
Comments