Naver Display Ad Feed Ads Best Practices: How to Maximize Clicks and Conversions

Zohid | 조히드
12 minutes ago
2 min read

Naver Display Ad - Main Page Feed Ads Best Practices

Since its launch in October 2023, Naver Home Feed Display Ads (홈피드 DA) have seen remarkable growth in both advertiser numbers and ad spend. Especially popular in industries like cosmetics/beauty, apparel/fashion, and daily necessities, these native-style ads are proving to be highly effective when optimized correctly.

Here are key insights and actionable best practices to help you create effective feed ads that maximize CTR and CVR.

1. Understand Top-Performing Industries

The three industries leading Naver's main page feed ad adoption and performance are:

Cosmetics / Beauty
Apparel / Fashion
Daily Necessities

These categories benefit from visually appealing creatives and a strong match between product imagery and user intent. Notably, daily necessities enjoy a CTR of 2–3%—a high benchmark—when campaigns are efficiently managed.

2. High-CTR Creative Elements

Ads with high click-through rates (CTR) typically:

✔️ Feature clear, zoomed-in product images

✔️ Use soft, bright backgrounds that align with lifestyle aesthetics

✔️ Include engaging captions that arouse curiosity or promise a solution

Example of high CTR ad:

3. Low-CTR Pitfalls to Avoid

On the other hand, ads with low CTR often:

❌ Use cluttered designs or unrecognizable images

❌ Include too much or irrelevant text on the creative

❌ Lack a clear focal point or emotional appeal

Example of low CTR ad:

4. Conversion Rate Optimization (CVR)

High CVR creatives:

✔️ Set clear expectations (e.g., discounts, product benefits)

✔️ Align image and landing page experience

✔️ Use actionable copy like “First Trial Free” or “Only Today – 20% Off”

Low CVR creatives often fail to match the promise made in the ad or use ambiguous messaging that doesn’t drive urgency.

5. Best Performing Creative Formula

A "Best" example according to Naver’s internal data includes:

One clear product image
Subtle text overlay (brand + benefit)
Harmonious color scheme that matches the product tone
Visual consistency with the brand's landing page

🧠 Pro Tip: A/B test image variants and copy regularly, and monitor both CTR and CVR to refine your winning combinations.

6. Keep Scaling with Data

Naver's data from October 2023 to April 2024 shows consistent growth in advertiser participation. This indicates rising competitiveness, but also validates Naver main page feed ad's performance potential.

Now’s the time to join early, refine your creatives, and leverage this native ad format before it becomes saturated.

Final Thoughts

Naver main page feed ad is more than just a display ad—it’s a chance to blend into the user’s browsing experience and influence purchase decisions natively. By following these creative best practices, you can maximize both visibility and conversions.

Naver’s display ecosystem continues to evolve—your strategy should too.

Learn more about Naver Ads. Contact us today!