What are Automatic Rules in Naver Search Ad?

Zohid | 조히드
Jun 25
3 min read

Why Automation Matters in Naver Search Ad

In the world of digital advertising, timing and data drive performance. For advertisers running Naver Search Ads—the go-to PPC platform for Korea—managing multiple keywords and campaigns manually can be time-consuming and error-prone. That’s where Automatic Rules come in. This powerful feature allows you to automate campaign management based on real-time metrics like impressions, clicks, CPC, and ad rank.

Whether you’re running performance campaigns or branded search efforts, Automatic Rules are a must-use tool to stay competitive, save time, and reduce human error.

What Are Naver Search Ad Automatic Rules?

Automatic Rules are a set of conditional triggers you can apply to campaigns, ad groups, or keywords in your Naver Search Ad account. When specified performance metrics are met, the system automatically executes a predefined action—such as adjusting a bid, pausing a keyword, sending an email, or changing the daily budget.

Available Actions:

Send an email notification
Lower or raise the bid amount
Pause the campaign, ad group, or keyword
Adjust the daily budget of a campaign

Commonly Used Conditions:

Impressions
Clicks
Click-through rate (CTR)
Conversions
Cost
CPC
Mobile average exposure rank

Benefits of Using Automatic Rules in Naver Search Ad

Benefit	Description
⏱ Time-Saving	Automate repetitive manual checks and adjustments
📊 Data-Driven Decisions	React to performance data faster
📈 Consistency	Maintain campaign hygiene without constant supervision
⚠️ Proactive Alerts	Get notified before performance drops too far
💡 Strategic Flexibility	Set custom triggers aligned to your business goals

How to Set Up Automatic Rules in Naver Search Ad

Here’s a step-by-step breakdown of how to create your first rule:

Go to: Naver Ads dashboard → Tools → “Automatic Rules”
Click “+ Create Rule”
Choose a target level (campaign, ad group, or keyword)
Define your action
- Ex: Lower bid by 10% if CPC > 1,000 KRW
Add up to two conditions
- Ex: “Yesterday’s mobile exposure rank > 3” and “Impressions > 1,000”
Set the execution frequency
- Options: every 3 hours (up to 8 times/day), or once per day
Add a rule name and description for easy reference
Save and activate

The rule will now run according to your settings and apply changes only if all conditions are met.

Use Case Scenarios: Real Examples of Naver Search Ad Automation

Example 1: Prevent Overspending on Low-Performing Keywords

Target: 50 keywords
Condition: Clicks > 100, CTR < 1%
Action: Lower bid by 20%
Schedule: Every 3 hours

Result: You prevent wasting budget on underperforming keywords without constantly checking the dashboard.

Example 2: Monitor Mobile Ad Rank for Branded Keywords

Target: Branded keyword set
Condition: Mobile average rank > 3
Action: Email notification
Schedule: Daily at 9 AM

Result: Your team is alerted whenever your ad position drops below the top 3 on mobile.

Example 3: Dynamic Budget Control Based on Cost

Target: Campaign level
Condition: Cost > 500,000 KRW
Action: Pause campaign
Schedule: Every 3 hours

Result: You avoid overspending during periods of high CPC or inefficient conversions.

Managing and Reviewing Rules

All created rules can be managed under the “Automatic Rules” tab. You can:

Modify or delete existing rules
Temporarily pause rules
Review execution history, including:
- Whether conditions were met
- What actions were performed
- When they were executed

Tip: Make a habit of checking the history weekly to fine-tune your rules and optimize performance.

Expert Tips for Using Automatic Rules Wisely

Start small: Begin with email alerts before automating major changes like bid adjustments.
Avoid overlaps: Make sure multiple rules don’t conflict (e.g., one raises a bid while another lowers it).
Use clear naming conventions: Include conditions and actions in your rule name.
Monitor closely in the first week of using any rule.
Test with non-critical campaigns first if you're unsure about automating major actions.

Final Thoughts

Naver Search Ad’s Automatic Rules are an essential tool for any performance marketer targeting the Korean market. With just a few simple setups, you can gain tighter control over your campaigns, respond to performance dips instantly, and focus more on strategy and less on micromanagement.

If you're serious about growing on Naver and want to run lean, optimized campaigns—automation is not optional; it's essential.