How to sign up for a Naver Search Ads account;
How to top up your account;
How to get approval for your domain;
How to get & implement the Naver Ad tags;
It is essential to have a Naver Search Ads account to advertise your product on Naver. If you or your business is registered in South Korea, the account opening and setup process is straightforward. However, if your business is not registered in South Korea, opening a Naver Search Ads account gets a little complicated. It is also essential to top up your account to get approval for your domain/landing page. Also, you may want to implement Naver tags to your website to get and analyze more accurate advertising results. Let's talk about each step one by one!
How to sign up for a Naver Search Ads account?
Your business is registered in South Korea; | Your business is not registered in South Korea; |
Simply submit the following information to Naver to open a Naver Search Ads account: Naver ID & Korean Certificate of Incorporation (사업자등록증). Sign up here. | Prepare your English Certificate of Incorporation and contact me to get assistance setting up a Naver Search Ads account. Some paperwork is required. It may take 5~15 business days to open and set up an account. |
How to top up your Naver Search Ads account?
Once you successfully open your account, it is time to top up your account. It is essential to top up the account to request Naver's review of your domain/landing page. Naver reviews domain/landing pages only after the account is topped up.
If you opened an account as a business registered in Korea, you have the following top-up options:
-Korean local bank transfer;
-Credit card top-up;
-Automatic credit card top-up;
-Naver Pay top-up;
If you opened an account as a business not registered in Korea, you have the following top-up options:
-Credit Card (Visa, Mastercard, JCB only) top-up;
-Overseas bank transfer;
Your credit card must be issued out of Korea. And you need to first get an invoice from Naver to proceed with a bank transfer. Your bank should be based out of Korea. And bank transfers can be done in foreign currencies such as USD, EUR, JPY, etc.
How to get approval for your domain/landing page?
Once you complete your account top-up, it is time to submit your domain/landing page to Naver. Naver refers to the domain/landing page as 'Biz Channels (비즈채널)'.
Naver usually reviews and approves 'Biz Channels' within 1 business day. If the domain/landing page is disapproved, Naver gives the reason(s) for disapproval. So you can fix issues and request Naver's review again. Please make sure to add your legal business name to the footer of your homepage to avoid Naver's disapproval.
How to get and implement Naver Ad tags?
Naver Ad tags help you to analyze and optimize ads in a more data-driven way. So it is recommended to implement Naver Ad tags even if you already use GA4 or any other website analytics tools. But you need to be patient to get and implement Naver Ad tags. Because this process is quite slow and old-fashioned. Unlike Google, Meta, or Kakao, you cannot just get the tag within the ad platform, implement it, and verify tags quickly within a day or even an hour. First, you need to request Naver to issue a tag. Once Naver issues a tag within 1~3 business day, you need to implement it by following the very strict Naver tag implementation guide. Naver recommends implementing tags directly to your website source codes because Naver has difficulties verifying tags implemented through GTM (sigh..). Once the tag is implemented, you need to contact Naver again to verify the tags. Naver takes another 1~3 business day to review & verify tags. Alternatively, you can grant Naver tag specialist access to your website backend and they implement the tag by themselves.
As mentioned above, the Naver Search Ads account opening and setup process is different based on whether you have a registered business in Korea or not. It is crucial to be present on Naver to reach the Korean audience. Naver Search Ad is one of the most effective ways to generate value for your business from Korea. If you need assistance setting up and running a Naver Search Ads account, contact me today to discuss your project.
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