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Naver Ad Search Partners - Your Gateway to Broader Reach



naver ad

  • Learn about Naver ad search partners;

  • Learn about Naver ad display partners;

  • How to opt in & opt out of Naver ad search & display partners;

  • How to properly use the Naver ad search & display partners;


Naver has over 170 search and display ad partners. Search partners include Korea's 3rd biggest search engine/portal Daum and Microsoft's Bing search engine. Display partners include Naver Blog, Naver Cafe, YTN, MBC, and various local sites and communities. Naver ad's search and display partners help you reach a broader audience across various sites. You can easily include and exclude search & display partners based on their actual performance.


Learn about Naver ad search partners

Naver ad search partners include Daum, Bing, Zum, Gmarket, and many more local sites, communities, and e-commerce platforms. This is similar to Google Search Partners. When you opt-in to Naver search partners, your search ads can show up on Naver and Naver's search partners:


Naver ad search partners
Naver ad search partners


Learn about Naver ad display partners


There are over 100 Naver ad display partners that include local e-commerce sites, online communities, and other various local sites. When you opt-in to Naver ad display partners, your Naver search ads can show up as text display ads on partners' sites. This is similar to Google's Display Network.


Naver ad search partner
Display ad on one of Naver ad display partners-www.ppomppu.co.kr

How to opt in and opt out of Naver ad search & display (content) partners

When you create a new Naver Search Ad and Naver Shopping Ad campaigns, Naver ad search and display (content) partners are automatically opted into a campaign at an ad group level. If you want to exclude a search or display partner, you can do it at an ad group level by going to 'Advanced options' -> 'Select media type' ->Uncheck the search or display partner you want to exclude.


Naver search ad
You can exclude Naver search or display partner

If you want to exclude any particular search or display partner, you can do it at an ad group level by going to 'Advanced options' -> 'Select media type' ->Search specific search or display partner (media) name and add the partner (media) to a negative media list.


Naver ad
You can exclude a specific search or display partner

How to properly use the Naver ad search and display partners

It is recommended to have all search and display partners included in a campaign when you launch a campaign. After a week or so you can analyze each media performance through 'Media Report'. And then you can exclude inefficient media based on the media performance analysis.


Naver Ad Media Report
Naver Ad - Media (Search/Display Partner) Report

It is best to keep an eye on each media performance and optimize the ad regularly.



Digital Marketing in Korea
Zohid-Certified Digital Marketing Professional-Korea



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