Naver is a South Korean portal and search engine owned by Naver Corporation. It started as the first South Korean portal site in 1999. The portal site developed and introduced its search engine. Naver is frequently referred to as 'the Google of South Korea.' Source: Internet Trends (인터넷트렌드 데이터) Naver also pioneered developing and introducing user-generated content called the ' Knowledge iN ' service in 2002. It expanded its market share after launching a webcomic service '