Naver Ads now evaluates the alignment between searcher intent, landing page content, and ad creative—making relevance a core driver of performance. Advertisers who optimize these three elements together can improve click expectations, user experience, and long-term campaign efficiency.

Discover how Naver Responsive Search Ads can supercharge your digital campaigns. Learn how dynamic ad combinations boost CTR and reduce costs with real case studies.

Naver recently launched Responsive Search Ads (RSA) . Naver RSA enables you to take advantage of Naver's generative AI (Clova) during the...