For the past two years, the global digital marketing consensus was simple: Generative AI would eventually cannibalize traditional search engines. Yet, looking closely at the South Korean market in Q1 2026, the exact opposite phenomenon is occurring. According to recent data from 'Internet Trend' , Naver Search  market share hit 64.39% between January 1 and March 8, 2026—its highest dominance level since 2019. Data source: Internet Trend This resurgence is happening despite